the rosewood project
entire brand kit and marketing plan for startup
Created the promotional mix, media tactics, and brand kit using paid, owned, and earned channels.
Built a full integrated marketing communications plan for Rosewood Events in the Toronto-Niagara real estate niche.
Developed a rain-or-shine brand strategy focused on trust, credibility, and weather-ready event execution.
Completed competitive analysis, SMART objectives, target audience development, and KPI planning.
Designed a strategic marketing budget and justified it around proof, differentiation, and repeat-client growth.
We developed a full integrated marketing communications plan for Rosewood Events, a Toronto-Niagara B2B event rental and planning company serving real estate professionals. The project focused on building a rain-or-shine brand positioned around trust, reliability, and weather-ready event execution. Our work included a full brand kit, competitive analysis, SMART marketing objectives, target audience development, promotional mix planning, media tactics, KPI selection, and a structured marketing budget. We also developed the brand’s mission statement, executive summary, and strategy using a practical, research-based approach grounded in the real estate niche. The final plan emphasized credibility, repeat-client growth, and industry-specific differentiation.
